Interview Session with Hamleys Director

Thursday, November 14, 2013

Hamleys, one of the world's best known retailers of toy established in London in 1760, also known as the world's largest toy store. It was named after William Hamley & it was one of his fream of opening the best toy shop in the world. Hamleys is the finest toyshop in the world.

Hamleys first branch shop opened in Regent Street, London in 1881.

It was Hamleys Interview Session with the Director on 13th November, 11:30am - 12:30pm at Delicious Café, One Utama New Wing with Ms Azlin Ishak (Finance Director/Co-Owner at Global Retail Ventures Snd. Bhd.) and Mr Kim Manaf (Owner at Global Retail Ventures Snd. Bhd.)

I was gladly invited for the interview session with Hamleys Director with the curtesy of Jay Mee Chuah, Marketing Director of EverQuest Sdn. Bhd. but unfortunately I was forced to missed it due to some incident. Anyway, fear not. I managed to interviewed the bosses with the help of the committee by asking a few questions on behalf of me.

Q1: What are your goals/expectations by opening the first store in Malaysia?
A1: Kim Manaf: Our main goal is to provide to the Malaysian consumers the

"magical shopping experience" when it comes to shopping for toys. Shopping for toys in Malaysia will change with the opening of Hamleys when we endeavor to bring to consumers an interactive


Q2: What do you think Hamleys is more outstanding than the other competitors?
Kim Manaf: Hamleys ensure shoppers do not merely buy a product from
it's store, but Hamleys provide an experience of joy in shopping. Hamleys work hard to provide the complete experience in toy retailing from the shop concept to passionate staff. Members of Hamleys sales staff demonstrate and engage children in various activities so that they understand how to play with
selected toys. 

The exciting part is here. Hamleys is coming to town on 30th November 2013 in One Utama Shopping Mall. It will be the first flagship store in Malaysia! 

In 2013, Hamleys extends significantly further than the famous London toyshop. Hamleys is now a global brand with 30 stores across 12 countries and territories including India, Russia, United Arab Emirates and Scandinavia. 

The local partner in Malaysia, GRV Toy Store (GRV) aims to open at least 5 Hamleys toyshop in the next 5 years. “We are excited to finally open Hamleys here in Malaysia and we are confident the brand will further expand. We are extremely pleased by the interest of shopping malls towards Hamleys and will continue to work with landlords to ensure we can bring the Hamleys experience to more Malaysians nationwide.” said Ms. Noor Azlin, Director of GRV Toy Store (GRV). Mr Kim Manaf – Director of GRV Toy Store added, “Every day is a magical day at Hamleys and we want to keep our customers excited with the various activities, competitions, character and showbiz visits. By regularly visiting our Hamleys store, you’ll never miss any of the action!”

(Source from EverQuest Sdn. Bhd.)

So all toy lovers, note this down, block your date, you may not want to miss this. 

On the grand opening day, 30th November 2013 at One Utama Shopping Mall, the first 500 shoppers will receive an Angry Bird card games worth RM20.90. On the opening day, there will be Ben 10 Bloxx character walkabout and free popcorn sampling. 

Hamleys will have many opening offers, amongst them: Purchase a Transformer Beast Hunter Deluxe (RM59.90) and receive a free Best Hunter Legion (RM24.90) and purchase a Playskool Step Start Walk & Ride (RM149.90) and receive a free Spiderman Vehicle (RM59.90).


Lot F319, 1st Floor
1Utama Shopping Mall
No 1, Lebuh Bandar Utama
Bandar Utama Damansara
47800 Petaling Jay
Selangor Darul Ehsan.

Open hour : 10am - 10pm Daily


See y'all there! -xX

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